CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
5 compelling reasons you should build a custom business appWhen managing a business, it makes sense to have software that can help optimize your internal processes. However, when you’re a small-scale operation, it doesn’t make sense to spend your resources on static spreadsheets or on hiring a developer to build you the solution you want. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
Thankfully, there are various platforms that let you customize your business application interface while they take care of the back-end processes such as uptime, server infrastructure, security, etc. that you don’t have time to worry about.
Here are five strong reasons why a custom application can benefit your business:
READY MADE SOLUTIONS DON’T FIT ALL YOUR BUSINESS NEEDS
Every business process is unique, thus, the traditional software model of one-size-fits-all doesn’t work anymore. You know your business better than anyone else and exactly what features you need to manage your business effectively.
For example, a construction company can set up an application that lets one party report construction errors, while also building a workflow to send automatic notifications to whoever is responsible for fixing the error. Similarly, a large retailer with multiple stores, can build an application to manage and track inventories across locations. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
With a custom-built application, you get exactly what your business needs.
SOFTWARE INFRASTRUCTURE IS A MONEY SINK IN MIAMI CORAL GABLES
If you’re a startup or a small business, every penny that you save or earn counts. Therefore, you’re probably looking to minimize spending on infrastructure and IT staff – necessities for setting up and maintaining servers that more established companies are able to afford.
By opting to build a custom online application, you’re not only saving money on infrastructure and data security, but on scalability as well.
More often than not, platforms providing custom applications charge according to the feature set you require, number of users and data storage. Thus, there’s no need for a big upfront investment to get started as you only pay for what you need and use.
FASTER INTEGRATION WITH OTHER PLATFORMS IN MIAMI CORAL GABLES
Unlike installed software, online database platforms have pre-built integrations with several utility products.
From custom integrations with different platforms – which connects to PayPal, Zapier and Twilio, to name a few – to the ability to connect to social media, send invoices and add an event countdown with those such as Wix. This ability to integrate seamlessly eliminates a lot of headaches. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
The benefit of having pre-built integrations is that you don’t spend time and money hiring an IT resource or third party to do the integration for you. It’s already pre-built, so you can get the integration up and running much sooner than if you had built it – or worse, pay extra to have it built. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
SPREADSHEETS AND STICKIES DON’T SCALE
Custom database applications do.
It matches the size of your business and scale according to your business needs.
Start small with limited features and a few users, but very rapidly add functionality and users without the need to migrate to a new platform or system.
Most development cycles for custom applications are really short so you can scale the application with ease as your business grows.
VISUALIZING DATA IS A HUGE CHALLENGE
Most online custom applications offer various reporting tools and packages, helping you keep track of essential business data. For example, you can track the number of products sold, orders received or support tickets raised in any given period.
When all this data is stored in your custom application, you can organize, analyze and present your data more efficiently – saving you from having to go into excel and work out the numbers yourself.
Beyond saving the sanity of both yourself and your employees, custom business apps are a cost-effective way to manage the internal workings of your company.
After reading this, you can see that have a custom app for your small business can be very productive. For that, here are.
7 WAYS CUSTOM APPS MAKE YOU MORE PRODUCTIVE
What a business really needs is a custom application designed for its business. In the past this has often been prohibitively time consuming, difficult, and expensive – requiring an in-house team, an expensive contractor, or incredibly generous friends with a talent for app development. The cost and difficulty of these options have left most businesses stuck with the next best thing: A third party application the company settles on.
Luckily that’s all changing: We now have apps to create apps. Like Skynet in the Terminator we can continue to make our businesses better and better with little-to-no outside interference and soon will be able to kill and enslave all the third party apps which we once called master. As a result the world is quickly becoming any business’s digital oyster.
While maybe not enabling you to search and destroy your competition, businesses can create apps suited for the company and its customers’ specific needs. There are a number of reasons why a custom application is better for businesses than a regular old application. Here is not one, or even two, but seven of them:
Number 1: Less deployment, more sanity
Gone are the days of the never-ending loading bar – the bane of all productivity and the cause of so many chewed fingernails. Where in the past new applications needed to be painstakingly and individually installed across businesses, today employees across a business can access applications almost instantaneously through cloud technology.
Custom applications on the cloud are live and running even as you create and edit them. As a result, cloud platforms eliminate the need to deploy your applications, saving infrastructure costs, decreasing time lost to the tedious task of installation, and most important protecting employee sanity and decreasing the cost of office space employee meltdowns. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
Number 2: Scale your data like a champ
What sounds better: “Data Center” or “The Cloud”?
The cloud is, I think, the obvious answer. Data center sounds about as much fun as chewing on a pack of extra sharp razor blades. The cloud on the other hand sounds downright magical… and well, it kind of is.
We live in the age of big data. Increasingly businesses are using and storing vast and increasing amounts of data. This can be expensive, but with cloud storage business owners can save significantly and scale their data storage without scaling the physical size of their business.
Number 3: Don’t lose your data and don’t lose your customers
In the age of Snowden, cyber-warfare, and cyber-insecurity, protecting data is crucial to the success of any business. According to the Ponemon Institute in 2010 criminal data breaches on average cost victim companies $318 per compromised record. That cost is often crippling to a small business and extremely damaging to larger businesses which have been hacked such as Yahoo and Target.
Many data breaches occur simply because of human error resulting in improper network setup or failure to upgrade leaving precious data vulnerable. When your applications are hosted in the cloud – as in the case of custom applications – you don’t have to worry about server setups or regular upgrades to keep your data secure. As a result, the risk of losing your data is significantly lower and so is the risk of losing your most valuable customers.
Number 4: Go mobile or go home
The desktop is quickly going the way of the dinosaur and so are businesses that can’t go mobile. Customers are adopting mobile devices at a record rate and increasingly making purchases on their mobile devices – mobile now accounts for 50.3 percent of all e-commerce traffic. At the same time so is the workforce, with 96.2 million mobile workers – and growing – making up 60 percent of our workforce.
When businesses create a custom application on platforms like Zoho Creator their apps will automatically be enabled for mobile and ready for use by mobile teams. This means no time wasted rebuilding applications for different devices and no capital wasted buying a ton of different applications that then need to be optimized for different devices. On a mobile-optimized custom application, teams can work on any device, at any time of the day, whether in the office, travel, or at home.
Number 5: Integration = Efficiency
There is an app for everything – or almost everything – naturally businesses use many, probably too many, third party services to keep the lights on. There are apps for employee communication, project management, invoicing, accounting, customer relations management, file sharing, inventory management, expense management, and everything else under the sun.
An employee’s workday may include 10 different tabs and three different browsers. This means more time spent switching from one application to another and less time actually working and communicating with co-workers. Wasted time, wasted efficiency, and wasted dollars. With a platform like Creator, businesses can make all of their services speak to one another, in one place, and in one application.
Number 6: $$$$$$$$$$$
Luckily, custom applications not only allow you to save money by driving employee efficiency and buying fewer applications, but with a custom application you also don’t have to spend all your money right away. This is because these platforms are both more affordable than packaged software and, more important, let you pay only for what you use rather than paying for a large suite of products of which you only use a few.
So by using a custom application you can save and spend your resources in a more efficient way.
Number 7: Cross-collaboration
Custom applications are designed out of the box for cross-collaboration. In an increasingly mobile world it no longer makes sense for businesses, or video game characters, to have their entire team pooled into a single meeting room to discuss reports and make decisions.
In summary… custom applications are awesome.
BEST APP MAKERS FOR SMALL BUSINESSES (Miami Coral Gables)
Outsourcing app development can be tricky, especially if you’re not on the same page as your developers. The market experts at The App Solutions recommend treating your app development like any freelance project — and, based on the experience, I certainly agree. Put together a project brief, establish a project timeline and check in regularly to monitor progress.
Know what you want: Before getting started, consider which elements are most essential to your app’s success. What goal are you trying to achieve with your app? Is the app part of the software as a service offering, or are you using it as an e-commerce platform? Do you need social media integration?
PHASE TWO: APP APPROVAL (Miami Coral Gables)
NAVIGATING THE APP APPROVAL PROCESS
Prepare your app for submission. Review the submission guidelines. For Apple, this includes the iOS Human Interface Guidelines, the Apple Watch Human Interface Guidelines and the App Store Review Guidelines.
For Android, follow the Android launch checklist. Take time to understand Google play policies and agreements, thinking about how to test for quality and how to determine your app’s content rating. Ensure that your app complies with the maximum size requirements; on Google Play, this means 100 MB.
If your app exceeds this max, you can offer a secondary download with APK expansion files, which Google Play will host for free on its server infrastructure. You can use up to two expansion files (up to 2GB in size) for each APK.
Failure to confirm with Apple and Google guidelines will cause unnecessary delays in the approval process.
PHASE THREE: APP DOWNLOADS (Miami Coral Gables)
STANDING OUT IN A CROWDED MARKETPLACE (Miami Coral Gables)
App store optimization (ASO) is the process of optimizing mobile apps to rank higher in an app’s store. Sixty-three percent of apps are discovered through app store searches. And, just like with Google search results, the higher your app ranks in the app store, the greater the chance of a download. Increased visibility translates directly into more traffic for your app’s page in the app store. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
ASO requires a clear understanding of your target customer, including which keywords your target customer will be using to search for downloads. For most small businesses, your customer will be searching for terms related directly to your business products or services. If your business name is well known, brand affinity can also help boost your position. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
Boost your ASO and downloads with the following:
Title: Place your most important keywords in your title. Take time to research which keywords are most relevant to your target audience. Focus in on the two-to-three keywords (or keyword phrase) that matter the most. According to Kissmetrics, keyword title integration boosts app store ranking by 10.3 percent. That’s a huge bump in a crowded marketplace. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
Link directly from your website: Take advantage of your customers’ natural affinity for your brand, by including a download link on your website. Three great examples of this are the small business must-have apps Best International Money Transfer, BoxMeUp, and Evernote. Or, include a download link in an email footer. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
The Bottom Line
There’s no denying that in 2017, we’re living in a mobile world. Globally, we spend more time on our smartphones than we do our desktops. Even if your B2B customers are still primarily desktop users, a mobile app can be a huge boon to your business. But the wrong app like a bad product can also hurt your business’ brand credibility. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
RELATED: 5 DEVELOPMENT MISTAKES THAT CAN DESTROY YOUR MOBILE APP (Miami Coral Gables)
So, be clear about your expectations from day one. Understand the rules for app submission and approval. And once your app is approved, don’t assume your business customers will immediately download it; you’ll need to optimize the app store listing for maximum visibility. With the right strategy in place from day one, you can overcome these hurdles and help your small business. CUSTOM APPS FOR SMALL BUSINESS MIAMI CORAL GABLES
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