MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. It is important to know why the mobile apps for business Miami Coral Gables are so important.But before, it is important to know what a Mobile App is

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

¿WHAT IS A MOBILE APP?

Mobile application development is a term used to denote the act or process by which application software is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones.

These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an “application-like” experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms.

However Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers.

As part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software.

User input allows for the users to manipulate a system, and device’s output allows the system to indicate the effects of the users’ manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device’s screen size for a user’s hand(s).

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

Smartphone usage has been on a tear as of late. Nearly three-quarters of Americans check their mobile phones at least once per hour, according to a Gallup survey.  Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals. Americans now spend more time looking at their mobile phones than they do watching television.

This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions.

Also Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

Many small-business owners still think that getting an app is expensive and difficult. They are worried about the need to build different apps for the various platforms customers are on – iOS, Android, Windows and Blackberry. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don’t have the expertise to build apps themselves.

A few young companies are simplifying the process of creating and testing mobile-phone apps, putting the tools easily in small-business owners’ price range.

Business Apps, a rapidly growing young company out of Miami, Coral Gables, for instance, provides small business owners with a template that lets them build a complete mobile app, with a wide range of features – from blog RSS feeds to loyalty cards to food ordering systems to mobile reservations – for both iOS and Android in about an hour. Moreover, their drag-and-drop system allows owners to develop their own apps, host them, and collect usage data in a straightforward manner.

Of course, small-business owners need to test their apps to ensure that they are bug free. Studies show that customers are 40 percent more likely to abandon apps when they encounter a bug. Besides  with companies like Bizness Apps and MyCrowd on the market, small businesses can now build and test mobile apps easily and cheaply.  Even the smallest companies can now take advantage of the benefits that a mobile app can provide in attracting customers, speeding sales, and building a brand.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

Be Visible to Customers at All Times (Mobile Apps for Business Miami Coral Gables)

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

Create a Direct Marketing Channel (Mobile Apps for Business Miami Coral Gables)

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

 Provide Value to Your Customers (Mobile Apps for Business Miami Coral Gables)

Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right?

Maybe you’ve sat down with your employees and tried to nail down the best way to encourage more of this wallet-opening engagement from your customers. You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else.

One way to do this is create a loyalty program within your app. It would work like this:

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.

Starbucks uses their mobile app to their advantage by offering rewards exclusively to app subscribers, which then motivates customers to buy coffee (And other delicious snacks) from them. They’re even more ahead of the curve by allowing their users to pay directly from the app, speeding up the whole transaction process..

Build Brand and Recognition (Mobile Apps for Business Miami Coral Gables)

 A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

Brand: A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

  • Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

Improve Customer Engagement (Mobile Apps for Business Miami Coral Gables)

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

 Stand Out From the Competition (Mobile Apps for Business Miami Coral Gables)

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

 Cultivate Customer Loyalty (Mobile Apps for Business Miami Coral Gables)

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all.

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

Also It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

Convinced yet? I am, for sure! Now that you have gotten a taste of the numerous benefits of your own business mobile app, where are you going to start? You have two options:

You hire an app development agency, or bring your own in-house app development team on board. Besides you use one of the fantastic mobile app builders like Como, BuildFire, or AppsBuilder to build your own mobile app without having to worry about coding and technicalities.

Either way you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first.

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

MOBILE APPS FOR BUSINESS MIAMI CORAL GABLES

Boost Profits (Mobile Apps for Business Miami Coral Gables)

When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated. The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.

That’s where the mobile app comes in like none other. Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.

According to Techcrunch.com, 35.4 percent of Black Friday sales last year were completed on mobile devices.

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